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Last time we interviewed Sanbah in 2016, we caught up with owner Rhys Smith, this time around we spoke with Store Managers & Buyers Jacki Trives and Brook Watson who are an integral part of the Sanbah family. Both have a tonne of experience in the industry and we thought it would be great to get their perspective on the Sanbah business… READ BELOW..
Yes, we have been very busy with a few projects.
Over the last 18 months we have been working on a new store “Sanbah Grindhouse” that is a 1000m2 stand alone store in Marketown shopping centre in Newcastle. It features an air-conditioned indoor skatepark, skate shop, Hurley store, Sanbah fashion store & cafe. It’s been a huge process due to council DA’s flood levels and the fact 400m2 of the building has to be built, but we are finally getting there and are hoping to be operating this November. We feel this new store which is located 1.5km away from Sanbah Surf will compliment what we are doing really well. It is a huge site and we have some exciting features and ideas to make it stand out from the rest.
In the last 4 months Rhys and Sophie went into partnership with Robbie McNaughton with his mountain bike store Drift Bikes that has been trading in Newcastle since 2003 (same as Sanbah).
During this time there has been some huge changes made to Drift with the store moving across the road from its location to a 1000m2 site and the existing site converting into a 360m2 workshop which is all located in Kotara shopping area in Newcastle, 10km from Sanbah Surf. The Sanbah formula has been emulated into a bike store and we have implemented the successful Sanbah systems and procedures.
Drift Bikes store has over 500 bikes and is the first bike store to stock brands such as Patagonia, Volcom, vans, RVCA, Globe, Stance, Electric, Nike & more. A number of the Sanbah Surf team have been involved in the setup and execution of the new store and in mid July the new store launched with great success.
Sanbah Surf currently has an 24 employees.
Drift Bikes & workshop has 38 staff.
Our new venture Sanbah Grindhouse will have around 60 staff.
Most of our current staff are are long term employees.
The hardware side of our business is still a huge focus in which we have continued to achieve steady growth in. The Clothing and accessories has however been a real surprise performing beyond our expectations. Expanding the clothing department to nearly double it’s foot print in 2016 has definitely paid off!
We have definitely had an increase in online surf board sales but it still only makes up a very small percentage of our overall board sales. In demand models and hard to find models seem to be the biggest driving force for a consumer to purchase online. It’s the old school way but we guess the consumer still likes to see the board in the flesh, pick it up, throw it under the arm and feel it before they buy it.
Our social media is run by a number of our staff. We all have a bit of fun with it taking photo’s and sharing clips and cool pics. We have two dedicated savvy digital guys looking after all stores.
Our surf board holding has stayed pretty constant in the form of units from the last interview, but we have worked hard on carrying the best performing models from our brands. With so many new models constantly popping up it’s a delicate balance to chose the models that will get the stock turns and not eat up valuable rack space.
Yes as mentioned above we have the new store underway and are aiming to open it’s doors late this year. We are very excited about this new store as we feel it has some really cool draw cards to get not only our existing customer base into shop but also capture a whole new demographic of customer. We’re always thinking outside the square so who knows what might happen in the future.
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I have been riding a fish for most of the past year and forgot how much fun a performance shortboard is to ride in good waves. This board is so forgiving and it hides the volume so well its hard to believe it is a high volumed board. I don't see me getting back on the fish anytime soon as I genuinely love what this board has done for my surfing.
Thanks for the creatures of leisure tail pad guys, super happy with it and arrived really quick and In perfect condition. Thanks 🤙🏼🤙🏼
Super fun board, gets in early and turns surprisingly well.
Bought this as a present for my girlfriend she loves this thing she uses it everyday very nice product 10/10
Good product and delivery right on time. My daughter enjoy riding her surf skate. Will shopping with you again.